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Marketing in a post IDFA world: best practices and a brighter future idfa To find the IDFA on your iOS device, a third-party tool is required, such as My Device IDFA by AppsFlyer and Adjust Insights by Adjust These are available on idfa IDFA stands for Identifier for Advertisers, which is a unique ID assigned by Apple to a user's device Android has its own identifier version called Android

idfa To find the IDFA on your iOS device, a third-party tool is required, such as My Device IDFA by AppsFlyer and Adjust Insights by Adjust These are available on