Apple, IDFA & the GDPR: What does this mean for advertisers?

Apple, IDFA & the GDPR: What does this mean for advertisers? idfa Idfa Aphroditopolis , lying in the cultivation ] 60 El Araba -Abu - Dahab On the S non - exca- vated tombs of XIX Dynasty To the N , signs idfa The IDFA is used by advertisers to tie advertising campaigns back to a specific device This is very similar to how they track users with

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idfa What is IDFA and how to turn off IDFA trackers on apps with Apple iOS starting today to protect your data and privacy  Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as